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PRESS RELEASE 10 September 2025

Apple introduces Apple?Watch?SE?3

Apple Watch SE 3 now offers advanced health


capabilities, an Always-On display, fast charging,



and more, at an incredible value
An image of three Apple Watch SE 3 watches each displaying a different health and fitness feature on its screen.
The next generation of Apple Watch SE offers powerful health, fitness, connectivity, and safety features, and the powerful capabilities of the S10 chip, at an incredible value.
CUPERTINO, CALIFORNIA Apple today introduced the next generation of Apple Watch SE, offering remarkable health, fitness, connectivity, and safety features, and the powerful capabilities of the S10 chip, at an incredible value. Apple?Watch?SE?3 delivers a more advanced set of health features than the previous generation — including sleep score, retrospective ovulation estimates, sleep apnoea notifications, and wrist temperature sensing for richer Vitals app data — plus a robust set of fitness features to provide daily motivation. The S10 chip powers an Always-On display, the double tap and wrist flick gestures, on-device Siri, and fast charging. watchOS 26 introduces a fresh look with Liquid Glass, Workout Buddy powered by Apple Intelligence, new watch faces, and more.
Apple Watch SE 3 can be pre-ordered today, with availability beginning Friday, 19 September.
“Apple Watch SE offers a great way for users to start their Apple Watch journey, delivering outstanding health, fitness, safety, and connectivity features at an incredible value,” said Stan Ng, Apple’s vice president of Apple Watch and Health Product?Marketing. “With even more health features, an Always-On display, and fast charging, we’re excited to see the ways Apple Watch SE 3 supports more people around the world to live a healthier and more active life.”

Always-On Display and Fast Charging

The display on Apple Watch is central to every interaction, from viewing a notification, to taking a quick glance at workout metrics. With the S10 chip, Apple Watch SE 3 now features an Always-On display, allowing users to conveniently view the time and glance at notifications without raising their wrist or tapping the display. The cover glass is 4x more resistant to cracks than the previous generation, featuring a?custom-designed, proprietary grade of Ion-X (ion-exchanged strengthened) glass, the toughest glass available in a smartwatch.
An image of a person wearing an Apple Watch SE 3 on their wrist.
Apple Watch SE 3 features an Always-On display, allowing users to conveniently view the time and glance at notifications without raising their wrist or tapping the display.
Even with the addition of the Always-On display, Apple Watch SE 3 offers all-day, 18-hour battery life, and also features fast charging for the first time. Apple Watch SE 3 now charges up to 2x faster than the previous generation; charging for 15 minutes can add up to eight hours of battery for daily use, and it can charge to about 80 per cent in 45 minutes.

Meaningful Health Insights

Building on its powerful suite of core health features, Apple Watch SE 3 introduces sleep score, which helps users understand the quality of their sleep and how to make it more restorative.1 Fast charging makes it even easier for users to wear Apple Watch overnight to track their sleep, and sleep score adds to sleep insights including sleep duration, sleep stages, and other Vitals app data.
Sleep quality is influenced by several factors, such as sleep duration, bedtime consistency, how often a person wakes up, and how much time is spent in each sleep stage. With sleep score, Apple Watch helps track each of these categories to offer users a transparent and easy-to-understand metric for their overall sleep quality. After each night, sleep score provides an overall score and classification in the Sleep app on Apple Watch, plus a clear breakdown of the most critical components so users know what to prioritise to improve their sleep.
The scoring approach and prioritisation algorithm of sleep score is informed by the latest guidance published by the American Academy of Sleep Medicine, National Sleep Foundation, and World Sleep Society. Over 5 million nights of sleep data from the Apple Heart and Movement Study were used to develop and test the scoring algorithms.
An image of an Apple Watch SE 3 displaying the sleep score feature.
Apple Watch SE 3 features sleep score, which can help users understand the quality of their sleep and how to make it more restorative.
Additionally, Apple Watch SE 3 offers:
  • Wrist temperature sensing, which can provide insight into overall wellbeing and adds to the other key health metrics available in the Vitals app. Apple Watch uses two temperature sensors and an advanced algorithm to compensate for the temperature of a user’s environment.
  • Retrospective ovulation estimates, which use wrist temperature data to estimate the likely day of ovulation after it has occurred and improve period predictions, which can be helpful for family planning.
  • Sleep?apnoea?notifications, which alert users if they show consistent signs of moderate to severe sleep?apnoea?over a 30-day period. The algorithm analyses accelerometer data to detect interruptions in regular respiratory patterns that are associated with sleep apnoea.
These features add to the core set of health features available on Apple Watch SE 3, including heart health notifications, Cycle Tracking, and cardio fitness, plus safety features like Fall Detection, Crash Detection, Emergency SOS, and Check?In.2

Fitness Tracking and Motivation

Apple Watch offers daily fitness motivation, along with powerful insights into workouts, training, and more, across a variety of activities.?The Activity app encourages users to close their three Activity rings — Move, Exercise and Stand — by hitting personal, customisable daily goals. Users can also track a wide range of workouts with validated?customised?heart rate and calorie algorithms using the Workout app; stay motivated with Activity challenges and sharing; keep an eye on their progress with weekly summaries and trends; and monitor key fitness metrics like training load, cardio fitness and cardio recovery.
An image of two people running side by side while wearing Apple Watch SE 3 on their wrists.
Apple Watch offers daily fitness motivation, along with powerful insights into workouts, training, and more, across a variety of activities.
With watchOS 26, Apple Watch SE 3 features Workout Buddy, a first-of-its-kind fitness experience powered by Apple Intelligence that analyses a user’s workout data and fitness history to deliver personalised, spoken motivation throughout their session, based on data like heart rate, pace, distance, Activity rings, personal fitness milestones, and more.3 Workout Buddy will be available starting in English across some of the most popular workout types, and is available on Apple Watch with Bluetooth??headphones, with an Apple Intelligence-supported iPhone nearby.
Additionally, the new layout of the Workout app makes it easier to customise workouts with Workout Views, custom workouts, Pacer, Race Route, and more. Apple Watch users can now conveniently view and create workouts in the Fitness app on iPhone, including custom workouts, and then easily access them in the Workout app on Apple Watch.
To add inspiration, users can set up music and podcasts right in the Workout app to automatically play when they start a workout. For convenience, Apple Music can now select the best playlist for a user’s workout based on the workout type and their personal tastes, or users can see suggestions for playlists or podcasts based on what they’ve recently listened to during that particular workout type.4

S10 Chip Brings Siri, One-Handed Gestures, Voice Isolation and Media Playback

In addition to an Always-On display, the power of the S10 chip allows for faster on-device Siri, now with the ability to access and log health data. For requests that do not require information from the internet, such as starting a workout or setting a timer, results are delivered more quickly and with more reliable responses. On-device processing is private and secure, and now Siri can be used to access data from the Health app for health- and fitness-related queries.
The S10 chip also brings the double tap and wrist flick gestures to Apple Watch SE 3, allowing users to do even more on Apple Watch with one hand. With the double tap gesture, users can simply tap their thumb and index finger together twice to select the primary action in a wide variety of apps and notifications, including opening the Smart Stack, answering and ending calls, viewing and sending a message, pausing or ending a timer, snoozing an alarm, and more. When a user raises their wrist to check a notification or call but isn’t ready to respond, the new wrist flick gesture allows them to quickly turn their wrist over and back to dismiss the notification.
When a user raises their wrist to check a notification or call but isn’t ready to respond, the wrist flick gesture on Apple Watch SE 3 allows them to quickly turn their wrist over and back to dismiss the notification.
Apple Watch SE 3 allows users to play media, like music or podcasts, directly through its speaker. For Phone or FaceTime audio calls, the S10 chip also powers Voice Isolation to suppress background noise, so a user’s voice sounds crisp and clear on the other end of the line — even in noisy environments.

Featuring watchOS 26

With watchOS 26, Apple Watch SE 3 offers a fresh look, additional intelligence, and more personalised ways to stay active, healthy, and connected, including:
  • A gorgeous new software design with Liquid Glass, enabling a vibrant and expressive experience across the Photos watch face, Smart Stack widgets, Smart Stack hints, notifications, Control Centre, and in-app controls and navigation.
  • A redesigned watch face gallery with two new watch faces:?Flow, which uses Liquid Glass numerals that beautifully refract swirls of?colour?that also respond to the movement of a user’s wrist; and?Exactograph, a modern re-interpretation of a traditional regulator clock that separates the hours, minutes and seconds for precise timekeeping.?In addition, over 20 watch faces are updated so users can see a ticking seconds hand without raising their wrist.
  • Smart Stack hints, proactive prompts that provide actionable, immediately useful suggestions based on contextual data, sensor data, and data from a user’s routine.
  • Live Translation in Messages with Apple Intelligence, allowing incoming texts to be automatically translated into a user’s preferred language, right there on their wrist, when Apple Watch is paired with an Apple Intelligence-supported iPhone.7 Additionally, for users whose device language is set to English, Apple Watch will intelligently suggest relevant actions using the context of a conversation in the Messages app, like starting a Check In when a friend asks a user to share when they arrive home.8
  • The Notes app, which allows users to create or access notes right on their wrist.
  • Call Screening which comes to the Phone app when iPhone is nearby. Call Screening helps users manage incoming phone calls from unknown numbers more efficiently by collecting a name and reason for the call before their phone rings, so they can make an informed decision on whether to pick up, decline the call, or ask for more information.

Line-Up

Apple Watch SE 3 is available in 40mm and 44mm sizes in midnight and starlight aluminium cases.

Apple Watch SE 3 and the Environment

Apple 2030 is the company’s ambitious plan to be carbon neutral across its entire footprint by the end of this decade by reducing product emissions from their three biggest sources: materials, electricity, and transportation. Apple Watch SE 3 is made with 40 per cent recycled content, including 100 per cent recycled cobalt in the battery and 100 per cent recycled aluminium in the case. It is manufactured with 100 per cent renewable electricity, like wind and solar, across the supply chain. Apple Watch SE 3 is designed to be durable and repairable, and also offers industry-leading software support, while meeting Apple’s high standards for energy efficiency and safe chemistry. The paper packaging is 100 per cent fibre-based and can be easily recycled.
Apple 2030 goes beyond products — today, Apple is carbon neutral for its global corporate operations, and all Apple facilities run on 100 per cent renewable electricity, including the data centres that power Apple Intelligence. Collectively, these efforts have reduced Apple’s global greenhouse gas emissions by more than 60 per cent since 2015.
Pricing and Availability
  • Customers in Australia, Canada, France, Germany, India, Japan, the UAE, the UK, the U.S., and more than 50 other countries and regions can pre-order Apple Watch SE 3 today, with availability in stores beginning Friday, 19 September.
  • Apple Watch SE 3 starts at RRP NZ $469 inc. GST.
  • watchOS 26 will be available for Apple Watch Series 6 or later, Apple Watch SE (2nd generation), and all Apple Watch Ultra models from Monday, 15 September, and requires iPhone 11 or later running iOS 26. Not all features are available on all devices or in all regions. For more information about availability, visit?apple.com.
  • Apple Intelligence is available in beta. Some features may not be available in all regions or languages. For feature and language availability and system requirements, see support.apple.com/en-nz/121115.
  • New subscribers could get three months of Apple Fitness+ and Apple Music with the purchase of Apple Watch Series 11, Apple Watch SE 3, or Apple Watch Ultra 3. Offer and services availability varies by region. See apple.com/promo for details.10
  • AppleCare+ delivers exceptional service and support and includes coverage for accidental damage, battery replacement service, and 24/7 support from Apple Experts. For more information, visit apple.com/applecare.11
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  1. Sleep score is available with watchOS 26 for Apple Watch Series 6 or later, Apple Watch SE (2nd generation), and all Apple Watch Ultra models, paired with iPhone 11 or later, running iOS 26. Sleep apnoea notifications are available on Apple Watch Series 9 and later, Ultra 2 and later and SE 3. The feature is intended to detect signs of moderate to severe sleep apnoea for people aged 18?years or older without a diagnosis of sleep apnoea. Always follow directions for use. The feature is not intended for use in screening for, diagnosing, treating or managing sleep apnoea. Even without a notification, sleep apnoea may still be present. Consult a medical practitioner if you have symptoms of sleep apnoea, or any other breathing disturbance.
  2. Health features shown may require prior setup. Age and health condition restrictions may apply. Compatible hardware and software required.
  3. Workout Buddy requires an Apple Intelligence-enabled iPhone nearby and Bluetooth headphones with device and Siri language set to English. Apple Intelligence is available in beta. Some features may not be available in all regions or languages. For feature and language availability and system requirements, see support.apple.com/en-nz/121115.
  4. An Apple Music subscription is required for automatic music selection.
  5. Carrier plan?required for cellular service. Contact your service provider for more details. Connection may vary based on network availability. Check?apple.com/nz/watch/cellular?for?participating carriers?and eligibility. See?support.apple.com/nz/HT207578?for additional setup instructions.
  6. Emergency SOS requires a?mobile network?connection or Wi-Fi calling with an internet connection from Apple Watch or a nearby iPhone. Cellular models of Apple Watch can be used to make an emergency call in many locations, provided that?mobile network?service is available. Some?mobile?networks may not accept an emergency call from Apple Watch if Apple Watch isn’t activated, isn’t compatible with or configured to operate on a particular?mobile?network, or isn’t set up for?mobile?service, or if the?mobile?network does not support emergency calling over IMS. See?support.apple.com/nz/108374and?apple.com/nz/watch/cellular?for more information.
  7. Live Translation in Messages is available in Chinese (simplified), English (UK, U.S.), French (France), German, Italian, Japanese, Korean, Portuguese (Brazil), and Spanish (Spain) on Apple Watch Series 9 and later and Apple Watch Ultra 2 and later when paired with an Apple Intelligence-enabled iPhone.
  8. Updates to Smart Replies will be available on Apple Watch Series 9 or later, and Apple Watch Ultra 2 or later.
  9. Call Screening requires iPhone nearby and is available in Cantonese (China mainland, Hong Kong, Macao), English (Australia, Canada, India, Ireland, New Zealand, Puerto Rico, Singapore, South Africa, UK, U.S.), French (Canada, France), German (Germany), Japanese (Japan), Korean (South Korea), Mandarin Chinese (China mainland, Macao, Taiwan), Portuguese (Brazil), and Spanish (Mexico, Puerto Rico, Spain, U.S.).
  10. Offer available to new subscribers who purchase an eligible device. Only one offer per Apple ID and only one offer per family if you’re part of a Family Sharing group, regardless of the number of devices you or your family purchase. This offer is not available if you or your family have previously subscribed. Offer is good for three months after eligible device activation. Plan automatically renews until cancelled. Apple Fitness+ is NZ$16.99 per month after trial. Apple Music is NZ$16.99 per month after trial. Plan automatically renews until cancelled.
  11. AppleCare+ must be purchased within 60 days of the original purchase date of your iPhone. Coverage begins on your AppleCare+ purchase date. AppleCare+ benefits are separate from and in addition to the Apple Limited Warranty and any legal rights provided by New Zealand consumer law; for details, click?here.

Press Contacts

Loren Helmrich

Apple

lhelmrich@apple.com

Nelly Assayag

Apple

nassayag@apple.com