Why buy iPhone anywhere?else?
When it comes to purchasing a new iPhone, there’s no better place to buy than Apple. For all your questions about carrier support, payment options, and getting your new iPhone set up, we have all the answers you?need.
ShopFind a store
Let’s talk purchase?options.
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Can I trade in my old?phone?
Absolutely. We offer competitive trade‑in values that you can use to lower the cost of your new iPhone, or get back on an Apple Store gift card.1 If your trade‑in doesn’t have any monetary value, we can recycle it for free. And if you have any old devices lying around, you can trade those in, too. Show more Show less
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Do I have to pay for my iPhone all at?once?
Yes, you will need to pay in full. And you can also trade in your current iPhone to lower the full payment.1 Show more Show less
Have more questions about payment?options?
Chat nowWe’ll help get your new iPhone set up?quickly.
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Can you help me set up my new iPhone?
You bet. Whether you buy online or in an Apple?Store, it’s quick and easy to get your new iPhone set up the way you like. Whether you visit us in a store or join a Personal?Setup session online, we’ll help transfer your contacts and photos, show you how to set up privacy and security features like Face ID and more. Show more Show less
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Is it hard to move everything over to my new iPhone?
Not at all. If you back up your data on your current iPhone to your computer or iCloud before you come in or before your online Personal Setup session, we can move everything over in a snap. If you’re not able to back up beforehand, we can move all your data over using Quick Start when we set up your new iPhone.
If you’re switching to iPhone from Android, you can securely transfer your stuff in just a few taps with the Move to iOS app. And with iOS?18, you’ll have temporary access to all the iCloud storage you need to back up all your apps and data — so moving everything to your new iPhone is easier than?ever. Show more Show less -
What do I get with AppleCare+ coverage?
Your new iPhone comes with one year of hardware repair coverage and 90?days of tech support. With AppleCare+, your coverage is extended to two years, including unlimited incidents of accidental damage protection, each subject to a service fee of HK$228 for screen or back glass damage, or HK$788 for other accidental damage.2 And, you’ll get priority access to Apple experts by chat or?phone. Show more Show less
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Is all my
information safe?Totally. We take privacy very seriously at Apple. What’s on your iPhone is your business. If you trade in with us online, we will show you how to erase all the data from your iPhone before you send it in. And if you trade in at an Apple Store, we will erase all the data right then and there. Show more Show less
Have more questions about setting up your?iPhone?
Chat nowWe’ll make sure it works with your?carrier.
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Can you connect my new iPhone to my?carrier?
For sure. We can easily activate your new iPhone so you can keep your same number and rate plan. A Specialist can even help you get connected via phone or chat. Show more Show less
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Will my new iPhone
be unlocked?Every iPhone you buy from us online or in an Apple Store is unlocked. With an unlocked iPhone, you’re free to go with the carrier of your?choice. Show more Show less
Have more questions about carrier support?
Chat nowWhich iPhone
is right for you?
Aluminum unibody
Action button
Camera Control for
faster access to photo
and video tools
A19 Pro chip
6-core GPU with
Neural Accelerators
Hardware‑accelerated ray tracing
Up to 37 hours
video playback4
18MP Center Stage
front camera
Tap to zoom and rotate
Center Stage for photos
Ultra-stabilized video
Dual Capture
Center Stage for video calls
48MP Pro Fusion
camera system
48MP Fusion Main | 48MP
Fusion Ultra Wide | 48MP
Fusion Telephoto
Super-high-resolution photos
(24MP and 48MP)
Next-generation portraits
with Focus and Depth Control
Macro photography
Dolby Vision up to
4K at 120 fps
Latest-generation
Photographic Styles
Optical zoom
options
Apple Intelligence5
USB-C
Supports USB 3 for
up to 20x faster transfers
Titanium frame
Action button
Camera Control for
faster access to photo
and video tools
A19 Pro chip
5-core GPU with
Neural Accelerators
Hardware‑accelerated ray tracing
Up to 27 hours
video playback4
18MP Center Stage
front camera
Tap to zoom and rotate
Center Stage for photos
Ultra-stabilized video
Dual Capture
Center Stage for video calls
48MP Fusion
camera system
48MP Fusion Main
Super-high-resolution photos
(24MP and 48MP)
Next-generation portraits
with Focus and Depth Control
Dolby Vision up to
4K at 60 fps
Latest-generation
Photographic Styles
Optical zoom
options
Apple Intelligence5
USB-C
Supports USB 2
Aluminum frame
Action button
Camera Control for
faster access to photo
and video tools
A19 chip
5-core GPU with
Neural Accelerators
Hardware‑accelerated ray tracing
Up to 30 hours
video playback4
18MP Center Stage
front camera
Tap to zoom and rotate
Center Stage for photos
Ultra-stabilized video
Dual Capture
Center Stage for video calls
48MP Dual Fusion
camera system
48MP Fusion Main | 48MP
Fusion Ultra Wide
Super-high-resolution photos
(24MP and 48MP)
Next-generation portraits
with Focus and Depth Control
Macro photography
Dolby Vision up to
4K at 60 fps
Latest-generation
Photographic Styles
Optical zoom
options
Apple Intelligence5
USB-C
Supports USB 2
Aluminum frame
Action button
A18 chip
4-core GPU
Hardware‑accelerated ray tracing
Up to 26 hours
video playback7
12MP TrueDepth camera
Tap to zoom
2-in-1 camera system
48MP Fusion Main
Super-high-resolution photos
(24MP and 48MP)
Portrait mode with
Depth Control
Dolby Vision up to
4K at 60 fps
Photographic Styles
Optical zoom
options
Apple Intelligence5
USB-C
Supports USB 2
Need some help? Chat now, call 800-908-988. or find a store.
Discover even more when you’re?ready.
After your new iPhone is set up just the way you like it, ask about our free Today at Apple sessions. Learn essential photo skills. Bring your videos to life in all-new ways. Or see how easy it is to create?music.